Research
Data on how social content actually gets planned
We publish original research drawn from anonymized, aggregated PlanMyGrid data. Every report states its sample size, its date window and its limitations, because a number without a method is just a marketing claim.
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The Social Content Mix Report 2026
Social teams plan in still images. Video is 2.5% of everything uploaded into a content plan, and only 8.2% of assets arrive in the vertical format the platforms push hardest.
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We can provide additional cuts of any dataset below — by format, by plan size, or by period — and we can answer methodology questions on the record. Reach us through the contact page.